Else-Marie Malmek, B.SC Information Analysis, has more than 35+ years experiences from the Automotive industry, of which 15 years employed at Volvo Cars and another 20+ years as a Management Consultant. In the year 1996 she was employed as “IS/IT Idéspruta” (Innovation Manager) at the IT Staff department at Volvo Cars and buildt a connected concept car with the business case; Car Sharing and Remote Diagnostics. This became the embryo to Sunfleet, Volvo Cars Sharing.
As a spinn-off from Sunfleet, she founded Malmeken AB in 2006, with the business idea; Sustainable Business Development & IT. During several years Else-Marie Malmek had an assignment at SAFER as project manager for the SEVS-Project, which is a “triple helix” strategic research project about sustainable transport and mobility solutions by 2030+. The first SEVS project was initiated by SAFER and Swedish Electromobility Center in 2009, with the main research question; “Is it possible to develop both safe and lightweight vehicles?” This was a societal challenge that required a “system of system perspective” and cross-organisation co-operation in multi-disciplinary teams. The answer was yes!
During the SEVS project Else-Marie learned a lot about electromobility and lightweight constructions. When she in 2012 came across the natural fiber of jute “The Golden fiber”, she realised that high thech jute must be part of the solution, to transform the entire automotive industry to be much more sustainable.
In 2015 Else-Marie Malmek initiated the first R&D project together with Volvo Cars, Högskolan Borås and Swerea Sicomp, partly financed by Vinnova. The project resulted in three main high tech jute composites; Unidirected jute fabric for reinforcement, jute non-woven for panel compression and finally jute granules for mold injection. This became the start of a hard journey on bumpy roads (physically and mentally) toward an industrialization of JuTech™ solutions.